PROPOSAL - CAE

PROPOSALS FOR INCREASING CENTRE ATTENDANCE
Introduction
The main aim of this proposal is to make suggestions for improving sales. Having look at customer feedback I have considered whether it is necessary to extend our facilities and looked at different ways of increasing our public profile.

Suggestions and recommendations
Facilities
It is clear from feedback that our customers think that our facilities are already of a high standard, sufficient in number and do not have to be extended.
Publicity material
With regards to our website, the general view seems to be that it is inefficient. Search engines frequently fail to locate it, and it is poorly designed and very slow making it difficult for customers to find their way around. We propose getting a web-design company to overhaul the sight.
Special events
The centre has not been featured in the local media for some time, and we are therefore currently underexposed. It would be a good idea to invite local journalists to the centre on a regular basis.
Perhaps the most effective way of increasing visitor numbers would be to offer discounted rates for school parties at quiet times.

Conclusion
If the centre is to increase sales, it is vital that we introduce some, if not all, of the above measures.